Broadcast
julho 14, 2024
UI Design
My role
Crafting Engaging Experiences in UI Art Director with Expertise in Figma, and Adobe Suite. Specializing in Eye-Catching Banners and Captivating Social Media Content.
YMCA Calgary: A Catalyst for Positive Change
Since 1902, YMCA Calgary has grown into a dynamic organization dedicated to empowering individuals of all ages to overcome challenges and realize their potential. We exist to ensure everyone has the opportunity to belong, grow, thrive, and lead.
Our 2023 Community Report goes beyond simply reflecting on last year’s achievements—it looks ahead. By creating experiences that engage, challenge, and inspire curiosity, we’re shaping a brighter future for all Calgarians, especially the youth of today.
The goal of the 2023 report was to deliver a digital experience that highlighted our commitment to sustainability while enhancing our brand’s warmth and trustworthiness.
Our approach blended functional design with a welcoming color palette, evocative imagery, and thoughtfully crafted digital assets. At the core was Hemoglobin Red, a defining element of YMCA Calgary's brand identity, ensuring the final product resonated with both tradition and forward-thinking values.
https://www.ymcacalgary.org/R2C2023
.
Air Miles Vegas Campaign
Situation: Develop an online campaign for Air Miles to invite clients to visit Las Vegas with exclusive rewards.br />
Task: Create all media assets, including a landing page, mobile content, social media displays, stories, and carousels.br />
Result: The campaign was a tremendous success. This cool project showcased our ability to drive engagement and attract more visitors.br /> My role
Crafting Engaging Experiences in UIArt Director with Expertise in Figma, Adobe XD, and Adobe Suite. Specializing in Eye-Catching Banners and Captivating Social Media Content.
