Cirque Du Soleil – Bradesco Bank
setembro 30, 2020
Fiat Reduced Tax.
INSIGHT: To lessen the impact of the sales crisis of brand new cars in Brazil, the government lowered the TAX - (industrialized product’s tax).
IDEA: Leveraging this hook, Fiat created an activation at one of the busiest shopping malls in São Paulo/Brazil to bring sales up to speed again.
RESULT: The activation lasted three days and helped sell more than 1,800 vehicles.
My Role: Art Director
Sidney Araujo - Creative Director
Agency: FCB
