Cancer: Treat Before It’s Too Late

Situation: In 2018, Brazil recorded approximately 600,000 new cases of cancer. This estimate reflects the growing burden of cancer in the country, emphasizing the need for continued efforts in prevention, early detection, and treatment. Raising awareness about the importance of preventive actions against cancer is crucial when it is still treatable and curable during the early stages. Idea: We created a campaign that displayed infamous evil individuals at a young age, symbolizing cancer in its early stages. Location: São Paulo, Brazil
Execution: The campaign included Out-of-Home (OOH) advertisements, a microsite, and print ad posters.

Role: Creative Director, Senior Art Director, and Illustration

As a Senior Art Director, I've immersed myself in diverse U.S. marketing projects. I craft innovative concepts, launch new products, design visuals for sales meetings, and brainstorm impactful events. My fresh ideas have led to numerous successful collaborations, consistently earning client approval.