JEEP-RAM Canada

JEEP/RAM Canada

Jeep and Ram Sponsorship Campaign

Insight:
Jeep and Ram are official sponsors of the Lethbridge Hurricanes hockey team.

Challenge:
Create an out-of-home (OOH) campaign to connect Jeep and Ram with hockey.
Solution: We designed a series of visually striking posters highlighting the connection. The imagery combined hockey players with the spirit and courage associated with Jeep and Ram vehicles.
Result:
Fans loved it, resulting in a 18% increase in brand engagement. Goal achieved!
Headline: "Official Sponsor of the Lethbridge Hurricanes
Agency: Publicis Toronto Senior Graphic Designer: Marcelo M Leite
 Copywriter: Andrew Shaddick
 Digital Artist: Paul Cascagnette