Fiat Reduced Tax.

INSIGHT: To lessen the impact of the sales crisis of brand new cars in Brazil, the government lowered the TAX - (industrialized product’s tax).

IDEA: Leveraging this hook, Fiat created an activation at one of the busiest shopping malls in São Paulo/Brazil to bring sales up to speed again.

RESULT: The activation lasted three days and helped sell more than 1,800 vehicles.

My Role: Art Director

Sidney Araujo - Creative Director

Agency: FCB