Budweiser Icons

CHALLENGE: Though Budweiser has a strong presence worldwide, in Brazil, the brand was perceived as old-fashioned and needed to modernize its communication on Facebook to talk to the young demographic.

IDEA: We decided to tell stories using an iconic brand element, celebrating bands/artists/songs, video games, movies, and commemorative dates just as iconic as the Budweiser bottle cap.

My role: Art Director / Creative Director / Illustration

Bruno Varandas - Copywriter.