The Sticky Hoardings
dezembro 4, 2018
Budweiser Icons
My role: Head of Art - Designer- Illustration.
Challenge:
Although Budweiser enjoys a strong global presence, in Brazil, the brand was perceived as outdated. To resonate with all demographics, it needed a refreshed and modernized social media strategy.
Idea:
We leveraged Budweiser's iconic bottle cap to tell compelling stories, celebrating equally iconic elements such as bands, artists, songs, video games, movies, and significant commemorative dates.
Results:
Achieved a 20% increase in social media engagement. Connected with the target audience through globally recognized icons. Created over 30 series of posters. Organized an exhibition at a prominent museum in São Paulo.
The poster series featuring art created from bottle caps was a success, resulting in the production of art frames and the organization of an exhibition. Over 50 series of posters were created, and an exhibition was held at a prominent museum in São Paulo."
