Voices of Hope.

Voices of Hope.

To encourage organ donation, the Brazilian Association of Organ Transplants (ABTO) presents the "Voices of Hope" campaign. The communication outlines the anguish of those waiting for an organ transplant and intends to encourage donors through telephone waiting messages in large companies with stories told by patients. They reassure the listener that the waiting time in queue for their phone call to be answered will be brief, as opposed to the waiting time for an organ donation, which takes years.

My role: Creative Director.