Hello
I love to make ideas happen, in all shapes and sizes.
Art Director
Hello,
Hey there, I’m Marcelo and it’s great to meet you. Here’s a bit about me. I'm a creative from São Paulo, Brazil and am currently based just north in Toronto, Canada. After my start in the industry as an illustrator and studio designer, I switched over to art direction where, for over ten years, I’ve gotten the privilege of creating some award-winning work for iconic brands like Budweiser, GOT MILK USA, JEEP, RAM, Alfa romeo, Mercedes Benz, 3M, Fiat, Levi’s, Puma, ESPN, Nestlè, Swatch, Playboy, Samsung, P&G, Liberty Insurance, Continental Tire, Healthcare USA, and many, many more. I’ve done some of my favourite work at agencies including Publicis Toronto, Gale Partners Toronto, DPZT, BBH, StrawberryFrog, FCB (Brazil) and a handful of other great shops. And, in 2014, 2016 and 2023, I was invited to be part of Grand jury the NYF. With experience in all channels, a knack for production, and a love for the creative process, I’m always ready and hungry for my next great brief.
STRONG CONCEPTUAL CAPABILITIES
Skills
Strong Art Director skills; • Well-versed in creating concepts and campaign development for online and offline media; • Experienced Art Director with advertising and branding experience, familiar with working with global brands; • Strategic thinker • Photoshop, Illustrator, InDesign • Motion Graphic • Sketch • Shopper POS • Detail-oriented professional; • Innovative approaches • Initiative • Collaborative • Responsible • Lead • Resolve • Result.
Awards
CANNES LIONS INTERNATIONAL FESTIVAL (3 SHORT LISTS) Wave Festival - Gold - OOH, Apex Awards NY Pharmaceutical - Gold 2022, Gold - ABAP; Gold - Estadão ESPM; Silver - Award Abril; Featured on Ads of the World and on other top tier ad portals; Jury member at NYF International Advertising Awards (2014/2016) for the Direct & Collateral category.
Volunteer
Campaign for Work for ADD (Sports Association for the Disabled) in São Paulo, Brazil, to provide inclusive recreation, fitness and competitive sports activities for children.
