The outdoors is your therapist.

Run Therapy Campaign

The Run Therapy campaign, featuring Usain Bolt, invites runners to engage in therapy sessions on the streets. This campaign evolved from a PUMA-sponsored running advisory and includes a documentary showcasing fans’ motivations.
My Role:
Creative Direction – Shaped the campaign’s vision and storytelling.
Concept Development – Brought fresh ideas to define the campaign’s narrative.
Art Direction – Contributed to broadcast projects as an Art Director.
Art Direction: Participated and collaborated in broadcast projects as an Art Director.

Bruno Varandas: Copywriiter

Agency: Peppery Comunic

Procuction: Conspiração Filmes

Direction: Fred Ouro Preto