The outdoors is your therapist.

Run Therapy Campaign

The Run Therapy campaign, featuring Usain Bolt, invites runners to engage in therapy sessions on the streets. This campaign evolved from a PUMA-sponsored running advisory and includes a documentary showcasing fans’ motivations.
My Role:
Creative Direction: Guided the overall creative vision and visual storytelling.
Senior Graphic Design: Designed promotional materials, social media graphics, and print ads.
Concept Development: Developed innovative concepts for the campaign’s visual narratives.
Retouching & Production: Polished visual assets and collaborated with the production team.
Art Direction: Participated and collaborated in broadcast projects as an Art Director.

Bruno Varandas: Copywriiter

Agency: Peppery Comunic

Procuction: Conspiração Filmes

Direction: Fred Ouro Preto