JEEP-RAM Canada

JEEP/RAM Canada

Jeep and Ram Sponsorship Campaign

Insight:
Jeep and Ram are official sponsors of the Lethbridge Hurricanes hockey team.

Challenge:
Create an out-of-home (OOH) campaign to connect Jeep and Ram with hockey.
Solution: We designed a series of visually striking posters highlighting the connection. The imagery combined hockey players with the spirit and courage associated with Jeep and Ram vehicles.
Result:
Fans loved it, resulting in a 18% increase in brand engagement. Goal achieved!
Headline: "Official Sponsor of the Lethbridge Hurricanes
Agency: Publicis Toronto Senior Graphic Designer: Marcelo M Leite Copywriter: Andrew Shaddick Digital Artist: Paul Cascagnette

Happy Earth Day

Jeep is built for the wild—and now it’s going greener. Meet the new hybrid Jeep 4xe, launched in honor of Earth Day. As part of our commitment to eco-friendly driving, we’ve reimagined our iconic grille and added a unique animal emblem as a tribute to nature. Join us in celebrating Earth Day with Jeep. Adventure, now with purpose..

Crafting Engaging Experiences in UI Design with Expertise in Figma, and Adobe Suite. Specializing in Eye-Catching Banners and Captivating Social Media Content.

RAM Canada

Ram Sponsorship Campaign

To show RAM’s love for rodeos, I designed two eye-catching posters featuring their 30+ years as a rodeo sponsor. The headline? "Proud supporter of rodeo since 1982." As Senior Art Director, I brought creative ideas, polished visuals, and sharp edits to make them pop for both OOH and posters. Simple and strong!
Agency: Publicis Toronto Senior Art Director Designer: Marcelo M Leite

Lethbridge Hurricanes jersey's

The Lethbridge Hurricanes are an ice hockey team based in Lethbridge, Alberta, Canada. They are part of the Western Hockey League (WHL), which is considered one of the top player development leagues in the world.

Situation: Sponsoring youth sports and community events helps Jeep and Ram connect with local communities and build strong relationships with potential customers.

Task: Creating positive associations with their brands leads to increased brand loyalty and recognition, ultimately helping to drive sales.

Idea: Create a social campaign to better connect with target hockey enthusiasts. Idea: Inspired by the hockey jersey, we created a visual for The Hill and Wrinkled that our 4x4s can outperform, creating a visual poster for use on social media.

Result: We increased our social media engagement and Lethbridge Hurricanes fan base by 14%.

My role

Crafting Engaging Experiences in UI Design with Expertise in Figma, Adobe XD, and Adobe Suite. Specializing in Eye-Catching Banners and Captivating Social Media Content.