YOU’RE GONNA NEED MILK FOR THAT.

YOU’RE GONNA NEED MILK FOR THAT.

Bringing Milk to the NFL Since Gatorade dominated traditional media, we chose a social media-focused strategy to connect with teens and promote Milk’s performance benefits. We teamed up with NFL stars who shared personal Milk stories and tackled fun, impossible challenges.

>My Role: I was part of the creative team, helping develop campaigns across digital platforms, social media, CRM, OOH, and video to bring these ideas to life.

My role: Digital Art Director.

ECD: Geoff Edwards

CD Andre de Castro

Agency: GALE

YOU’RE GONNA NEED MILK FOR THAT.

Olympic Milk Campaign To highlight Milk's power, we teamed up with Olympians like skateboarder Maurio McCoy, softball legend Cat Osterman, karate champ Ariel Torres, and BMX star Hannah Roberts. The campaign showed how they fuel their success with Milk, featuring ads like a softball player with the tagline, "You're gonna need milk for that.
My Role: I collaborated with the Toronto/NY creative team to develop digital content, social media posts, CRM strategies, OOH, and video campaigns, bringing the project to life.

My role: Digital Art Director.

ECD: Geoff Edwards

CD Andre de Castro

Agency: GALE