THE STICKY HOARDINGS

The Sticky Hoardings

As a key sponsor of the Copa do Brasil, Continental Tire had an opportunity to do more than just display its logo—we wanted to bring its Contact Technology to life in a way that football fans could truly connect with.
Our solution? A unique, interactive billboard featuring an exclusive slot holding the same official match balls used on the field. This simple yet powerful visual metaphor reinforced the precision, grip, and performance that define Continental tires.
The impact was undeniable: Our activation appeared in 6 major stadiums, generating over 10 key media hits, earning national TV coverage, and sparking real-time conversations across multiple social media platforms. With a 13% increase in brand mentions, we turned a sponsorship into an engaging, high-impact brand experience.
By merging creativity with brand storytelling, we ensured that Continental Tire wasn’t just seen—it was remembered.

My role: Creative Director, Art Director.

Art Director: Flávio Santos
Copywriter: Marcos Alves
Producer: Aretha Ayala