Hello
I love to make ideas happen, in all shapes and sizes.
Senior Art Director
Hello,
Hey there, I’m Marcelo and it’s great to meet you. Here’s a bit about me. I’m a seasoned creative from São Paulo, Brazil, now thriving in Toronto, Canada. Over my career, I’ve been fortunate to craft award-winning campaigns for global giants like Budweiser, GOT MILK USA, Scotiabank, JEEP, RAM, Mercedes Benz, 3M, Fiat, Levi’s, Puma, ESPN, Swatch, Playboy, Continental Tire, Healthcare USA, and numerous other esteemed brands.
I’ve had the privilege of doing some of my finest work at renowned agencies like Publicis Toronto, Gale Partners Toronto, BBH, StrawberryFrog, FCB (Brazil), and several other esteemed shops. Being invited to join the Grand Jury at the New York Festivals in 2014, 2016, and 2023 is a testament to my dedication and talent. With expertise across all channels, exceptional production skills, craftsmanship, activation, a degree in Graphic Design, and an unwavering passion for the creative process, I am always eager and ready for the next exciting brief.
STRONG CONCEPTUAL CAPABILITIES
Skills
Strong Art Director skills; • Well-versed in creating concepts and campaign development for online and offline media; • Experienced Art Director with advertising and branding experience, familiar with working with global brands; • Strategic thinker • Photoshop, Illustrator, InDesign • Motion Graphic • Sketch • Shopper POS • Detail-oriented professional; • Innovative approaches • Initiative • Collaborative • Responsible • Lead • Resolve • Result.
Awards
CANNES LIONS INTERNATIONAL FESTIVAL (3 SHORT LISTS) Wave Festival - Gold - OOH, Apex Awards NY Pharmaceutical - Gold 2022, Gold - ABAP; Gold - Estadão ESPM; Silver - Award Abril; Featured on Ads of the World and on other top tier ad portals; Jury member at NYF International Advertising Awards (2014/2016) for the Direct & Collateral category.
Volunteer
Campaign for Work for ADD (Sports Association for the Disabled) in São Paulo, Brazil, to provide inclusive recreation, fitness and competitive sports activities for children.
